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MacFarlane has divined how to connect with next-generation consumers, not simply through the subject of his jokes but by embracing a flexibility in both format and distribution. exposes itself as a quintessentially modern business with lessons that extend far beyond TV land. Stripped of its crude facade, Family Guy - indeed, all of MacFarlane Inc. MacFarlane is more than just an eclectic entertainer. ItРІР‚в„ўs all part of a manic attention to detail that not only gives the show its layered humor but also has made MacFarlane a massive multiplatform success. Critics may dismiss MacFarlaneРІР‚в„ўs show for being vulgar, but when he writes a song, itРІР‚в„ўs going to be lush and jazzy and, at least musically, exactly as you might hear in something by Irving Berlin. If youРІР‚в„ўre waiting for the punch line here, there isnРІР‚в„ўt one. РІР‚СљNothing today feels like itРІР‚в„ўll play 50 years from now, like Cole Porter or Rodgers and Hart.РІР‚Сњ РІР‚СљWeРІР‚в„ўd really be trying to capture, musically, that feel,РІР‚Сњ says MacFarlane, whose father moonlighted as a folk singer.

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Among the features of his new contract with Fox is a Family Guy movie he imagines as РІР‚Сљan old-style musical with dialogueРІР‚Сњ in the vein of The Sound of Music, a poster of which hangs above his desk. A significant percentage of Family Guy episodes feature extravagant Broadway-inspired song-and-dance numbers (because, really, why have the cartoon doctor tell his patient he has end-stage AIDS when a barbershop quintet can break the news via song?), and only some of them are sacrilegious or scatological. MacFarlane, despite being 35 and looking like an average dude, possesses the musical inclinations of a septuagenarian drag queen. And, of course, thereРІР‚в„ўs an orchestra on American Dad, the other show created by MacFarlane, who is now the highest-paid writer-producer in the history of TV. РІР‚СљItРІР‚в„ўs mostly electronic now - to save money.РІР‚Сњ The Simpsons, he says, still uses an orchestra, as does Lost. РІР‚СљAll the shows used to do it,РІР‚Сњ laments Walter Murphy, one of Family GuyРІР‚Вs two composers. Now, it is not unprecedented to use a live orchestra in todayРІР‚в„ўs TV world. The only music that ever repeats, even once, are the opening and closing themes, and those too are frequently updated, just because. Every piece of music on every episode of Family Guy is recorded live by an orchestra that on this day numbers 56.

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Various engineers twiddle knobs and adjust levels as he looks out on a gymnasium-size room full of classically trained musicians tuning their instruments. MacFarlane is hovering over the soundboard in the control room of the Newman Soundstage on the 20th Century Fox lot in Los Angeles. РІР‚СљI would say, РІР‚ВHow many violas do you have?РІР‚в„ў РІР‚Сњ What does Family Guy creator Seth MacFarlane - who earlier this year inked a $100 million-plus contract with Fox, followed by a breakthrough deal involving Google - have to say about that?

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